For instance Amazon named one campaign “The Gazelle Project,” a strategy whereby Amazon would approach small publishers “the way a cheetah would a sickly gazelle.”16 This, as well as other reporting,17 drew widespread attention,18 perhaps because it offered a glimpse at the potential social costs of Amazon’s dominance. But with Amazon, it’s particularly difficult, as so many of the alleged advantages of Marketplace happen outside of public view. Below, I offer a brief overview of how the Chicago School’s influence has shaped predatory pricing doctrine and enforcers’ views of vertical integration.It has been a long time since PG took an antitrust course in law school.That said, he disagrees with the fundamental premise of the OP that, at the present time, Amazon must be reined in because it is too big and competitors are having a hard time.PG agrees with the Chicago School argument that antitrust law is designed to benefit purchasers. Here are the basic moves in Lynn’s case against WM:First, Wal-Mart is a monopsonist. . Amazon is the titan of twenty-first century commerce. discounted, all firms are subject to the threat of potential competition . And my thanks to ‘The Yale Law Journal’ for showing those there can not be trusted to know or understand laws or even simple words like ‘antitrust’.Where was this ‘The Yale Law Journal’ when Walmart and B&N were crushing their competitors?“PG suggests that the current consumer-oriented antitrust regimen is far more friendly than its predecessors, such as the now-gone Fair Trade laws which granted producers the right to set the final retail price of their goods, limiting the ability of chain stores to discount.”Oh, you mean like that agency thingy the qig5 are using? It is very well written. Lynn writes that one in five of every American retail sales occurs at WM, and WM is dominating its retail rivals.Second, WM leverages its monopsony power in a manner which antitrust law should prohibit. Samsung’s Galaxy Z Flip includes the Galaxy Watch Active 2 for freeRazer’s last-gen Blade 15 gaming laptop is $500 off at AmazonAnd with a 144Hz refresh rate display, the GTX 1660 Ti, and Thunderbolt 3, it’s still easy to recommendYou can save $50 on Samsung’s excellent Galaxy Buds PlusPlus, the original Galaxy Buds are $60 refurbished at Best BuyGet the tough-to-find Nintendo Switch Pro controller for $10 offBeats Solo Pro with active noise cancellation are still $70 off at AmazonPlus, save on Bluetooth speakers, USB-C hubs, tablets, and more Columbia University - Law School. From The Yale Law Journal (footnotes omitted): In Amazon’s early years, a running joke among Wall Street analysts was that CEO Jeff Bezos was building a house of cards. The biggest blow would be to Amazon’s reputation as the Everything Store — the sense that, no matter what you want, searching on Amazon will bring up some version of it. Since they don’t control production, other online retailers are always ready to provide goods at a lower price.On a related note, I see this article on The Verge today touching on similar issues…Amazon often sells below competitors’ costs but not below their own costs. A recent congressional hearing questioned whether Amazon is acting anti-competitively.