He eventually moved his business to a studio he built in his house close by. By 1965, the jewelry store was incorporated into James Avery Craftsm… In 1971, Chuck Wolfmueller, a student at the The first retail store was established in Kerrville, TX in 1973.

The business continued to spread throughout the state of Texas with items being sold in clothing boutiques and church gift shops. By 1965, the jewelry store was incorporated into James Avery Craftsman, Inc., and soon after in 1967, Avery bought 20 acres (81,000 mBy the 1970s the company employed 35 people and generated $400,000 in sales. Avery's jewelry became very popular in camps in the Texas Hill Country and still is today. In the first year of business, Avery sold $5,500 worth of jewelry, and $7,500 the following year. In the first year of business, Avery sold $5,500 worth of jewelry, and $7,500 the following year. By 1957, Avery created his first catalog consisting of 16 pages and 39 items for sale. The business continued to spread throughout the state of Texas with items being sold in clothing boutiques and church gift shops. Also that year he hired his first employee, Fred Garcia. He eventually moved his business to a studio he built in his house close by.
Also that year he hired his first employee, Fred Garcia. By 1957, Avery created his first catalog consisting of 16 pages and 39 items for sale.